RUBRIK

ˈruː.brɪk

A creator-first, tech-forward, story-rooted publishing venture

We are three things

Studio
development

For creators building a book from the ground up: concept, proposal, positioning and publisher strategy.

Agency
representation

For creators ready to go to market. We pitch to major publishers, negotiate the deal, and manage the relationship.

Consultancy
strategy

For publishers and platforms wanting to understand and act on the creator economy publishing opportunity.

Founder

About
Rikhi Ubhi

Rikhi Ubhi is a publishing leader and literary strategist. He operates in the intersection of the creator universe and traditional publishing. Most recently as Head of Publishing at Flight Books — Steven Bartlett's publishing venture with Penguin Random House — Rikhi built a creator publishing programme from the ground up. He has worked closely with some of the most recognizable creators and nonfiction authors in the world.

Previously, Rikhi founded Heligo Books at Bonnier Books UK and was a co-owner of Zed Books. He is a Fellow of the Royal Society of Arts.

  • Head of Publishing, Flight Books / Penguin Random House
  • Founder, Heligo Books at Bonnier Books UK
  • Co-owner, Zed Books — exit to Bloomsbury Academic
  • Simon & Schuster UK — earlier career
  • Worked on over 50 Sunday Times and New York Times bestsellers
  • Fellow of the Royal Society of Arts
  • Lives between Boston, USA and London, UK
Rikhi Ubhi, Founder of RUBRIK Creative

Selected titles

The work

Anatomy of a Breakthrough by Adam Alter

Anatomy of a Breakthrough

Adam Alter

Paying It Forward by Josh Littlejohn MBE

Paying It Forward

Josh Littlejohn MBE

Consumed by Saabira Chaudhuri

Consumed

Saabira Chaudhuri

Your Mind Your Rules by Marisa Peer

Your Mind Your Rules

Marisa Peer

The Low-Tox Solution by Yvonne Burkart PhD

The Low-Tox Solution

Yvonne Burkart PhD

Main Street Millionaire by Codie Sanchez

Main Street Millionaire

Codie Sanchez

Think Like a Creator by Jordan Schwarzenberger

Think Like a Creator

Jordan Schwarzenberger

Mind Over Miles by Russ Cook aka Hardest Geezer

Mind Over Miles

Russ Cook aka Hardest Geezer

Hype Machine by Joshua Oliver

Hype Machine

Joshua Oliver

The Signs by Dr Tara Swart

The Signs

Dr Tara Swart

Studio & Agency

RUBRIK is for creators

For creators who are developing

We build your book idea fully from the ground up: concept, proposal, positioning, publisher strategy. Starting with a data-backed Platform Audit, we identify what your book should be and what a publisher would pay for it today.

For creators who are ready

We refine your proposal and pitch your book concept to the world's biggest publishers. We negotiate the very best deal that you and your platform deserves — advance, terms and the marketing commitment your audience warrants.

For creators who have already published

We identify why your last book didn't perform the way your audience suggested it should, and we build the next one back better. The platform analysis, the positioning and the deal structure.

Consultancy

RUBRIK is for publishers

For publishers who want better acquisition

We identify, evaluate, and develop creator talent for your list using proprietary data tools and significant market intelligence. Not just instinct. Prioritised target lists with audience analytics, commercial rationale and deal structure recommendations.

For publishers who are building a strategy

We advise on creator list development, vertical positioning, and how to systematise creator acquisition before your competitors do. Retainer and project-based engagements with defined deliverables.

For publishers who are building relationships

We bring direct access to credible creators across high growth nonfiction areas — in the UK, US and internationally. Warm introductions to creator talent actively looking for the right publishing home.

Get in touch

What's your story?

Every RUBRIK relationship starts with a conversation.

Email ​
LinkedIn Rikhi Ubhi